This article shows you 10 important things every e-commerce website must have to boost store sales. From the fact that running a business especially an e-commerce business is puzzling, the list below can help attract visitors and improve conversion rate a lot. To keep the sale boost, Magento 2 community has adapted many extension for their site and the most popular and updated one is Magento 2 One Step Checkout.
To give out the most effective methods to catch shoppers psychology, we need to view at a visitor point. The first impression may bring a shopper to your website but it is not enough. Indeed, how to make a visitor become your potential customer then your loyal customer is the goal of a successful e-commerce business.
So, what we want to provide you here are the solutions for how to set your store to be the lifetime partner of your customers. Let’s begin together.
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Take Your Brand to the Top
The first impression is not the last determinant but it is absolutely the one to make your store become remarkable to your shoppers. Hence, letting your visitors be inspired by your brand at the first sight is essential. The best method is that you should design a simple unique logo and post it on the top of the landing page.
Honest Product Picture
If you sell physical products in your store then the products should be pictured with the most honest images. Do not edit the images with photoshop software too much although they will be more beautiful to the shoppers. The filter in photoshop sometimes decrease the resolution of the image as well as make the image appear to be not real. And In case your products are virtual, make sure to provide your shoppers with the processing images. In short, whatever you do, just remember honesty earns trust.
Easy to Follow Guarantee
As shoppers are always afraid of being cheated. Therefore, your website should have a clear section to show shoppers your guarantee policy especially the returning part. Let’s post a banner to tell your shoppers can change or return the products within x days. Your visitors will be more comfortable while purchasing your commodities.
Support and Contact
Supplying your shoppers with contact information to enhance your customer trust. Contact information shows that your company is real and your shoppers have reason the keep believing to continue purchasing on your website. Moreover, we recommend you to add live chat support for visitors so that your website will not seem to be abandoned to your shoppers.
Responsive Design
According to Statista, about 4.61 billion people in the world use mobile. Thus, e-commerce business can not ignore this development. To bring your website to the smart device as tablets or mobiles, you should configure your site with a responsive design which allows your shoppers to easily suffer your store site with every size of the screen.
Promotion and Discount
Although promotion and discount can boost your traffic and sales very well, misusage them can also lead to the doubt in shoppers as your products might be low quality. A smart promotion at this time is offering free shipping or tax deduction on your site.
Product Searching Tool
How can shoppers find their favorite products between thousands of commodities in your store? Let’s integrate a productive searching tool on your website to help your shoppers quickly look for the exact thing they want from your site.
Pop-up Box
As you may know, the loading icon is the most hated item for internet users. Therefore, do not let this icon continuously appear in front of your shoppers. To solve this problem, you should configure all additional information and requirement such as registration, term and condition, subscribe, etc to be displayed in a Pop-up Box.
Optimized Checkout Page
The checkout process is the most important part of your site as it is the last step to turn a visitor into a customer. Hence, checkout page must be optimized to boost the conversion rate. Below is the image of achievement when adopting Mageplaza One Step Checkout extension for Magento 2. The extension is the best optimization tool for Magento 2 store at the moment.